What are MeisterSinger-watches doing at a Bauhaus exhibition?
stilwerk Düsseldorf is currently hosting the exhibition “Re:Form – Homage to 100 Years of Bauhaus.” It is the third and final stop of the exhibition that was previously shown in Hamburg and Berlin. In it a three-man artists’ collective – Olff Appold, Kai Brüninghaus, and Jürgen Sandfort – juxtaposes photographs, films, and animations on the theme with contemporary design among other things. Olff Appold combined MeisterSinger watches with classic “Bauhaus-style” motifs.
Photographer Stephan Gustavus was also inspired by Bauhaus and in his free work he closely links MeisterSinger timepieces with the spirit of the legendary “School of Art and Design.” He arranged a disassembled movement to create a “homage to Wassily Kandinsky.”
Geometric and black and white
Especially in the Bauhaus anniversary year the creations of many designers expressly invoke the institution whose name on a product sounds like a seal of quality, but can be used arbitrarily because it is not legally protected. The generally accepted consensus is that the design language of a “Bauhaus watch” is radically reduced to basic geometric shapes, black and white, and a sober, sans-serif typography. Until now, MeisterSinger has not seen itself in the Bauhaus tradition. The single-hand watches designed by Manfred Brassler in Münster were inspired by early tower clocks and old scientific measuring instruments. At first glance, some models have features that could be regarded as “typically Bauhaus.” But Gustavus’ photographs also include an elegant Pangaea with an ivory face that does not fit into the usual cliché and yet is perfectly in keeping with the theme.