Dear Partners and Friends of MeisterSinger,
We hear a lot of competitors complaining and even closing new factories and/or having reduction of working hours etc. And when we are studying the figures from both, retailers and brands, turnover seems to be dropping every month more and more. But despite all this, MeisterSinger is growing again this year and this even in double digit numbers.
We are proud of our situation which we reached also thanks to you. One of our Dutch customers described it as follows: “the reason why MeisterSinger is one of the few brands which is still successful in my shops is the fact that it’s unique with a real nice price level and now, with all technical developments like Salthora, Paleograph and Circularis, consumers find it a real alternative for all the well-known brands which they’ve seen by now. Also the new marketing campaign “Rituals of Time” is received very well by consumers; it makes them to understand the brand more easily. In the shops from this retailer with a collection of brands like Omega, IWC , Breitling, Longines , Tag Heuer , Bell&Ross, Oris etc. MeisterSinger is taking the second place in terms of sell-out right after Omega! Of course this is an experience we have in Holland where we are very successfully active for more than ten years now,but nevertheless it's an important signal.
Message of all of this: Now is the time for us all to benefit of this situation. Retailers are looking for alternatives which are unique, consumers appreciate the concept and we as MeisterSinger have the goods; 1+1=2.
Let us harvest!
But it’s not all fun at MeisterSinger:
As described above the investments of the technical novelties Salthora and Circularis and in the new Marketing campaign Rituals of Time are heavy for a small company like MeisterSinger.
Also for 2015 we are developing many interesting things. Of course we see the results in the double digit growth and future looks bright for all of us, but in order to control this growth we need your help.
The above mentioned investments means for MeisterSinger a substantial financial challenge which we need to control in a very smart way. Till now this isn’t a problem, but with the continuous grow we are in now it could become one. We are a pro-active company so we like to be ahead of this. This means that we must be very strict in our payment terms and can’t accept any delay.
As you all know MeisterSinger emphasis and invests a lot in partnership with you, our partner abroad. But as you also will understand as businessman, in a situation like this with continuous grow also in export countries, we need financial strong partners who can finance the growth in their countries by their own. After all we are a watch company and not a bank. For us it was important to tell you that in this stage, unfortunately, our sources aren’t unlimited and we need to be strict and firm in this aspect. Thanks in advance.
This said, now back to the news:
In Münster we are (except with the Circularis, see above) ready for the end of the year season; all models are available on stock. Prepare yourself for this important season and the expected higher demand for MeisterSinger by taking the important models on stock. Nice tool for this is of course the Top-20 list.
Looking forward to receive your orders anytime!