Skip to main content
03/19/2014

Rituals of Time

MeisterSinger takes time to celebrate the beauty of meaningful rituals.

Our lives are permeated by rituals big and small, public and private. They connect passing time, and add that extra something to everyday life and special moments. In these reoccurring instances, we realize that everything is okay – or at least not chaotic.

Some rituals that were familiar to our parents and grandparents build a bridge to the past, to our origins. Others we have developed ourselves – within our family, with friends, or even just for ourselves. They show us and the people around us our individuality.
We build a strong foundation for our lives when we regularly – and sufficiently – take time for the things that are important to us. It doesn’t matter if we are passionately devoted to tying the perfect knot in our necktie or simply taking time to enjoy an essential morning coffee: such rituals cannot be sped up, and they are not counted in seconds. They are always better and more meaningful when you take time for yourself.

Such personal rituals are also attached to wristwatches: carefully winding it up, for example, or even gazing in fascination at the movement of the watch with its oscillating balance wheel interrupts the morning rush. The smallest ritual, but also one of the most important, is looking at the dial. With this, we not only assure ourselves of our punctuality, but also our taste. Our culture. And our time.

MeisterSinger is committed to the idea that good things take time and need to be approached with devotion. Our single-hand watch concept, the way we do business, the way we make watches and how we deal with people and issues are all based on this idea. Devotees of MeisterSinger watches know the pleasant feeling of not letting time rush them along, but of shaping it as they please.

Join us, have a look at our new campaign and enjoy moments of tranquility and focus during your personal ritual of the day.